Customer Engagement

WSQ Customer Engagement To Close Sales

This course is designed to help sales professionals enhance their skills in managing customer accounts and driving sales performance effectively.

Course Overview

This beginner to intermediate sales and account management course is for any salesperson looking to get better at managing client accounts and growing their sales.

Learners will learn how to look after different clients, make plans that suit each one, and use customer feedback to get better. They'll also use new tech to keep track of customer information and strengthen relationships.

The course gives practical tips for dealing with customers and making sure they're happy. This way, salespeople can help their companies succeed and become more important in their jobs.

Learning Outcomes

At the end of the course, learners will be able to:

Action Plans

1. Develop an action plan that caters to the distinct needs and operating environments of various customer accounts

Customer Service Plans

2. Develop a customer service plan that cater to the different needs of the clients with the suitability of the product and service solutions

Customer Needs

3. Devise product and service solutions that meet current and future customer needs based on product sales cycles, client profiles and product performance trends

Tailored Solutions

4. Determine existing and potential customer needs and expectations, leveraging precise feedback mechanisms and customization strategies

Performance Evaluation

5. Implement processes to measure and manage customer satisfaction in line with the organization’s approach to customer service performance indicators

Dynamic Solutions

6. Adjust proposed solutions and sales messages to suit various customer’s business needs

Relationship Strategies

7. Develop strategies to manage and deepen relationships with existing customers

Using Trends

8. Examine sales performance data and trends to oversee and enhance the sales performance of customer accounts

Business Impact

9. Examine account management activities to assess their business impact

Course Requirements

Course Pre-requisites
  • Aged 21 years old and above
  • Minimum 1 GCE ‘O’ level credit
  • Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 4
  • Able to perform basic Microsoft Office functions on the computer
Course Completion Criteria

At least 75% attendance

Take and pass all assessments

Course Fees

Choose the right pricing plan based on your eligibility:

Employer-Sponsored Trainees


SME-Sponsored, Singaporean/Singapore PRs All Other Profiles
Course Fee $950 $950
Less: WSQ Grants -$665 (70% Funding) -$0 (No Funding)
Total Fee Payable
(Paynow to UEN: 201438045H)
$285.00 $950.00

Self-Sponsored Trainees


Singaporean
(40 years old & above)
Singaporean
(21–39 years old) / Singapore PRs
All Other Profiles
Course Fee $950 $950 $950
Less: WSQ Grants -$665 (70% Funding) -$475 (50% Funding) -$0 (No Funding)
Total Fee Payable
(Paynow to UEN: 201438045H)
$285.00 $475.00 $950.00