In today's fast-evolving retail landscape, having a strong e-commerce presence is no longer optional—it’s essential. This course equips you with the skills to build and optimize a Shopify store, navigate legal requirements, and develop a strategic plan to drive online success.
The current trend in marketing for retail has moved towards e-commerce, and retail companies need to constantly innovate the move towards online. Since COVID-19, it has become crucial for retail companies to move into the online space.
This course will train learners to understand and apply key learnings on e-commerce strategies by setting up an e-commerce shop using Shopify, understanding the legal requirements and guidelines of setting up e-commerce shop, develop a plan for online store marketing and establish metrics to determine technical and user experiences.
At the end of the course, learners will be able to:
1. Determine the technical and user experience requirements for building a Shopify store based on UX design and functionality considerations.
2. Evaluate guidelines and requirements for website design and possible legal implications.
3. Communicate design plans and requirements to relevant parties.
4. Develop comprehensive implementation plans for online store, including the allocation of digital space and maintenance of website content, in alignment with the marketing, brand and/or e-commerce strategy.
5. Evaluate website based on established metrics on technical and user experiences.
At least 75% attendance
Take and pass all assessments
Choose the right pricing plan based on your eligibility:
| SME-Sponsored, Singaporean/Singapore PRs | All Other Profiles | |
|---|---|---|
| Course Fee | $900 | $900 |
| Less: WSQ Grants | -$630 (70% Funding) | -$0 (No Funding) |
| Total Fee Payable (Paynow to UEN: 201438045H) |
$270.00 | $900.00 |
| Singaporean (40 years old & above) |
Singaporean (21–39 years old) / Singapore PRs |
All Other Profiles | |
|---|---|---|---|
| Course Fee | $900 | $900 | $900 |
| Less: WSQ Grants | -$630 (70% Funding) | -$450 (50% Funding) | -$0 (No Funding) |
| Total Fee Payable (Paynow to UEN: 201438045H) |
$270.00 | $450.00 | $900.00 |