WSQ Certified Course

WSQ Strategic Digital Marketing

Master the essentials of strategic digital marketing and learn how to craft powerful campaigns that drive business growth. This hands-on course teaches you to analyze market trends, identify customer segments, and implement winning marketing strategies using cutting-edge digital tools!

2 days
Face-to-face
WSQ Strategic Digital Marketing
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Course Overview

What You'll Learn

Digital marketing has become an integral component of marketing. In order for businesses to effectively scale their reach and sales, digital marketing capabilities must be developed. The WSQ Strategic Digital Marketing course is designed to equip learners with a strong foundational understanding of the relations between the various elements of digital marketing. It will also focus on the strategic planning process and the practical implementation of the strategies using digital marketing techniques and tools.

What You'll Learn

At the end of the course, learners will be able to:

1. Business Objectives & Trends

Establish overall business objectives and current marketing trends

2. Market & Competitor Analysis

Analyse customer segments, market gaps and competitors

3. Marketing Strategy Development

Develop a marketing strategy

4. Marketing Strategy Execution

Implement a marketing strategy

Course Information
Duration
2 days
Format
Face-to-face
Language
English
Ready to Start?

Course Requirements

Everything you need to know before enrolling

Course Pre-requisites

What you need before starting

Aged 21 years old and above
Minimum 1 GCE ‘O’ level credit
Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 4
Able to perform basic Microsoft Office functions on the computer
​No prior experience in digital marketing or marketing business functions required
Completion Criteria

Requirements to pass the course

At least 75% attendance
Take and pass all assessments

Course Fees

Check your price based on your eligibility

Employer-Sponsored Trainees

Pricing Breakdown SME-Sponsored
(Singaporeans/Singapore PRs)
Is my company an SME?
Non-SME
(Singaporean 40 years old & above)
Non-SME
(Singaporean 21–39 years old / Singapore PRs)
All Other Profiles
(Foreigners, etc.)
Course Fee $950.00 $950.00 $950.00 $950.00
Grant Type ETSS (70%)
Enhanced Training Support for SMEs
MCES (70%)
SkillsFuture Mid-career Enhanced Subsidy
Baseline (50%)
SkillsFuture Baseline Subsidy
No Subsidy
Less: WSQ Grants -$665.00 -$665.00 -$475.00 -$0.00
Total Fee Payable
(Paynow to UEN: 201438045H)
$285.00 $285.50 $475.50 $950.00

SME-Sponsored

Singaporeans/Singapore PRs

Is my company an SME?
Course Fee 950.00
Grant Type Enhanced Training Support for SMEs ETSS (70%)
Less: WSQ Grants -$665.00
Total Fee Payable (Paynow to UEN: 201438045H) $285.00

Non-SME

Singaporean (40 years old & above)

Course Fee $950.00
Grant Type SkillsFuture Mid-career Enhanced Subsidy MCES (70%)
Less: WSQ Grants -$665.00/span>
Total Fee Payable (Paynow to UEN: 201438045H) $285.00

Non-SME

Singaporean (21–39 years old) / Singapore PRs

Course Fee 950.00
Grant Type SkillsFuture Baseline Subsidy Baseline (50%)
Less: WSQ Grants -$475.00
Total Fee Payable (Paynow to UEN: 201438045H) $475.00

All Other Profiles

Foreigners, etc.

Course Fee 950.00
Grant Type No Subsidy
Less: WSQ Grants -$0.00
Total Fee Payable (Paynow to UEN: 201438045H) $950.00

Self-Sponsored Trainees

Pricing Breakdown Singaporean
(40 years old & above)
Singaporean
(21–39 years old) / Singapore PRs
All Other Profiles
(Foreigners, etc.)
Course Fee 950.00 950.00 950.00
Grant Type MCES (70%)
SkillsFuture Mid-career Enhanced Subsidy
Baseline (50%)
SkillsFuture Baseline Subsidy
No Subsidy
Less: WSQ Grants -$665.00 -$475.00 -$0.00
Total Fee Payable
(Paynow to UEN: 201438045H)
$285.00 $475.00 $950.00

Singaporean

(40 years old & above)

Course Fee 950.00
Grant Type SkillsFuture Mid-career Enhanced Subsidy MCES (70%)
Less: WSQ Grants -$665.00
Total Fee Payable (Paynow to UEN: 201438045H) $285.00

Singaporean / PRs

(21–39 years old) / Singapore PRs

Course Fee 950.00
Grant Type SkillsFuture Baseline Subsidy Baseline (50%)
Less: WSQ Grants -$475.00
Total Fee Payable (Paynow to UEN: 201438045H) $475.00

All Other Profiles

Foreigners, etc.

Course Fee 950.00
Grant Type No Subsidy
Less: WSQ Grants -$0.00
Total Fee Payable (Paynow to UEN: 201438045H) $950.00

Ready to Secure Your Spot?

Register now and take advantage of available subsidies

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