Customer Engagement

WSQ Digital Marketing – Social Media Fundamentals

The WSQ Digital Marketing – Social Media Fundamentals course equips you with the skills to turn social media into a powerful business growth tool, from crafting engaging posts to launching high-converting ads. Learn to analyze market trends, develop winning strategies, and optimize your campaigns to drive leads and sales like a pro!

Course Overview

Social media is one of the key aspects of digital marketing, which provide benefits to businesses seeking to connect with customers, increase their brand awareness, and boost their leads and sales.

While social media marketing tools are extensive and can be very effective, marketers may not necessarily apply the right social media marketing strategies for their businesses.

The WSQ Digital Marketing – Social Media Fundamentals is aimed at helping the target learners develop good foundational knowledge/abilities in various aspects of social media marketing and help translate them into business-related needs/goals such as leads generation and conversion.

The course will also focus on the development of a sound sales plan and social media marketing strategy, based on related market, consumers and product trends, as well as execution of the strategy by setting up posts and ads to be published on social media.

Learning Outcomes

At the end of the course, learners will be able to:

Sales Planning

1. Identify elements of a sales plan and organisation sales cycles

Market & Consumer Insights

2. Analyse the market, consumers, and product trends

Social Media Strategy

3. Develop a social media sales strategy

Content Creation

4. Publish a social media post or ad with inputs from relevant stakeholders

Performance Analysis

5. Evaluate and refine the performance of a social media post or ad

Course Requirements

Course Pre-requisites
  • Aged 21 years old and above
  • Minimum 1 GCE ‘O’ level credit
  • Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 5
  • Able to perform basic Microsoft Office functions on the computer
Course Completion Criteria

At least 75% attendance

Take and pass all assessments

Course Fees

Choose the right pricing plan based on your eligibility:

Employer-Sponsored Trainees


 SME-sponsored, Singaporean/Singapore PRs All Other Profiles
Course Fee $950 $950
Less: WSQ Grants -$665 (70% Funding) -$0 (No Funding)
Total Fee Payable
(Paynow to UEN: 201438045H)		 $285.00 $950.00

Self-Sponsored Trainees


 Singaporean
(40 years old & above)		 Singaporean
(21–39 years old) / Singapore PRs		 All Other Profiles
Course Fee $950 $950 $950
Less: WSQ Grants -$665 (70% Funding) -$475 (50% Funding) -$0 (No Funding)
Total Fee Payable
(Paynow to UEN: 201438045H)		 $285.00 $475.00 $950.00