tiktokecommercemarketing

TikTok Ecommerce Marketing

Learn to maximize your e-commerce growth using TikTok, the fastest-growing digital platform!

Course Overview

Singapore's e-commerce sector has experienced exponential growth, fueled by a high internet penetration rate and a population proficient in digital technologies.

The retail landscape is progressively moving online, with consumers demanding smooth, engaging shopping experiences. Moreover, traditional brick-and-mortar retailers are shifting to online models to reach a wider audience.

This course aims to equip learners with the necessary knowledge and skills for e-commerce strategies, including setting up a TikTok shop, comprehending the legal requirements and guidelines for establishing an e-commerce shop, developing an online store marketing plan, and establishing metrics to evaluate technical and user experiences.

Learning Outcomes

At the end of the course, learners will be able to:

Core E-commerce Strategies

1. Establish the core strategies of e-commerce campaign management within the TikTok environment.

Integrated Campaigns

2. Administer activities across mobile, online, and social media platforms to ensure integrated and cohesive digital marketing campaigns.

Target Audience

3. Identify TikTok's customer segments and select suitable digital platforms for targeted outreach, with pre-campaign testing to align marketing messages

Efficient Processes

4. Determine the tactics for planning, executing, and managing e-commerce campaigns and campaign budgets to optimize performance and achieve desired outcomes.

Effective Messaging

5. Construct campaign messages that align with TikTok user activity to maximize effectiveness.

Performance Metrics

6. Evaluate customer satisfaction and sales data to gauge campaign effectiveness using appropriate evaluation tools and methods.

Influencer Collaborations

7. Establish collaboration with influencers and content creators to enhance sales opportunities and boost growth.

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Course Requirements

Course Pre-requisites
  • Aged 21 years old and above
  • Minimum 1 GCE ‘O’ level credit
  • Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 4
  • Able to perform basic Microsoft Office functions on the computer
Course Completion Criteria

At least 75% attendance

Take and pass all assessments

Course Fees

Choose the right pricing plan based on your eligibility:

Employer-Sponsored Trainees


 SME-Sponsored, Singaporean/Singapore PRs All Other Profiles
Course Fee $950 $950
Less: WSQ Grants -$665 (70% Funding) -$0 (No Funding)
Total Fee Payable
(Paynow to UEN: 201438045H)		 $285.00 $950.00

Self-Sponsored Trainees


 Singaporean
(40 years old & above)		 Singaporean
(21–39 years old) / Singapore PRs		 All Other Profiles
Course Fee $950 $950 $950
Less: WSQ Grants -$665 (70% Funding) -$475 (50% Funding) -$0 (No Funding)
Total Fee Payable
(Paynow to UEN: 201438045H)		 $285.00 $475.00 $950.00